I envision and design how a company should be experienced
Every interaction a person has—product, brand,
Everything crafted, by design.
Redesigning the enterprise data platform to make the complex feel simple. Building Carbon Next, an AI-native design system for agentic experiences.
Led the end-to-end experience of the world’s most advanced R&D lab, at the moment the future of computing needed to be made tangible—across product incubation, industrial design, architecture, brand, and client experience.
Gave the brand its voice and presence at the moment enterprise AI first needed to be explained to the world. Created the identity, narrative, and design language, and led how it came to life across spaces, events, prototypes, campaigns, and product.
Reimagined the retail experience around what the products make possible in people’s lives. Created Today at Apple, the global program that builds community around passions like music, art, photography, and health, across physical and digital.
Built and expanded the bi-coastal design practice. Partnered with C-suite leaders to define company purpose and materialize it in first-of-a-kind brand experiences. Led work for Apple, Nike, IBM, Starbucks, Target, and Under Armour.
Led design during the years the magazine was defining the emerging future. Built the visual identity as it joined Condé Nast, shaping a product that defined the visual language of its era.
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IBM Software
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One product, redesigned end to end. Proof of what the rest of the portfolio should become, starting with data.
Carbon Next: one visual and behavioral language across every IBM product, so what a person asks of the software and what the software does on their behalf read as one continuous act.
IBM Research & Quantum
Led the end-to-end experience of the world’s most advanced R&D lab.
At the moment the future of computing needed to be made tangible—across product incubation, industrial design, architecture, brand, and client experience.
IBM Watson
Gave the brand its voice and presence at the moment enterprise AI first needed to be explained to the world.
Created the identity, narrative, and design language, and led how it came to life across every surface: spaces, events, prototypes, campaigns, and product.
Apple
Reimagined the Apple Store from a place of commerce to a place of community, at the moment Apple was becoming a services company as much as a products one.
Designed the fifty session types that launched Today at Apple across 495 stores. The Creative Pros role, the pedagogy of the sessions, the Forum Displays, the environment that carried it all.
The Forum Display holds a patent for its flexible use.
SYPartners
Built and expanded the bi-coastal design practice.
Partnered with C-suite leaders to define company purpose and materialize it in first-of-a-kind brand experiences. Led work for Apple, Nike, IBM, Starbucks, Target, and Under Armour.
Wired
Led design during the years the magazine was defining the emerging future.
Built the visual identity as it joined Condé Nast, shaping a product that defined the visual language of its era.
I lead the vision, architecture, and craft of how a company should be experienced. The work spans product, brand, space, and story. Across industries and audiences, enterprise and consumer, in-house and agency, teams of five and teams of hundreds.
My leadership mirrors the way I make. Demanding, creative, clear about what the work is for. I hire and grow talent, and the best of it has followed me from company to company. I hold a high bar for intelligence and craft. I challenge the false choices of quality vs speed, human vs machine, make vs think, intuition vs data.
I right-size teams to the task. High talent density, lean by design. I stay close to the craft. Not a micromanager, not a delegator, a working collaborator.
User-centered design has quietly become a proxy for design without a point of view. The magic is where a company’s self-definition meets a real user’s need.
The seat I am built for is a full-experience mandate. I am drawn to companies at an inflection—formation, transformation, growth—where the playbook has to be rewritten. I work best with founders and leaders who get that design shapes what a company becomes, and give it a real seat at the table.
I lecture at Parsons and Stanford’s d.school, and serve as a juror for the Cooper Hewitt National Design Awards, D&AD, and The Drum.
Alongside my work in industry, I served on the AIGA Board of Directors from 2011 to 2014, and now serve on the U.S. Citizens’ Stamp Advisory Committee, appointed to help decide what America commemorates. I live in New York with my husband, a Mexican filmmaker, and keep a studio where I paint. Our home is a place for sobremesas and creative gatherings, often joined in by friends and our four grown children.
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